Gain moos is simple.
First, you receive moos for your company thanksgiving if it’s our customer.
Second, and more important, from other “moolidooser” that feel to thank you

You want to gain moos?
Help a colleague on a project, solves his problem, twit an interesting article, improve the work of the team, give a ride to your friend.
Probably your colleague / friend / followers thank you, and if they want to give more importance to the thanksgiving, might thank you with some moos and recognize you some attitudes.