Like other methods to innovate business, also Enterprise 2.0 could have different strategy to be adopted inside the company.

The common approaches are top-down and bottom-up.

In the first case the innovation arrives from the top management, and the goals of business collaboration are ROI, the maintenance of the leadership of the management, the achievement of the completely readiness of employees and teach the collaboration culture.

In the bottom-up approach, the innovation start from the employees which try advantage from the instruments those permit the collaboration with colleagues. They would interact together, identify themselves on their own company and receive trust from it, and spread enterprise 2.0 culture.

Apparently, there is only one goal in common, the culture, and this is the based of every winner innovation.
Management and employees have lo learn the culture of participation, and build on it their own goals.

moolidoo services offer a way to facilitate the spreading of the culture, the achievement of the goals and the overcoming of the barriers like aversion risk, low readiness to change, preference for hierarchy and power position :
- give moos to employees as benefit
- give the possibility to increase personal reputation day by day exchanging moos as result of collaborative behaviors.