the instruments of 4Cs approach
COMMUNICATION
discussion forums
Discussion forum is an instrument that allows employees to initiate discussions for others review and contributes to.
blogs
Blog is the online equivalent of journal. Blog are used by employees to communicate information and keep the whole network. Blogs can be commented and linked by others bloggers, so all the intellectual capital still remains after the original authors have moved on.
instant messaging
Instant messaging allows employees to communicate with another or with groups in real time using a software installed on computer. Normally is text-based but the new softwares allow real-time audio and real-time video conversations with no cost.
social presence
Social presence applications allow employees to send updates to all those who wish to know what they are doing. There are three kinds of social presence: informational, temporal, geolocational.
virtual worlds
Virtual worlds allow employees to meet and interact with others in a computer-based environment. They allow to hold meeting, conduct training, or socialize with colleagues in a different way.
COOPERATION
media sharing
Media sharing occurs in online social networks and digital communities with a comprehensive platform and diversified interfaces to upload, aggregate, host and share images, text, applications, videos, and audios. But, effective media sharing requires more. Everyone need to be able to share, to tag, to comment and also voting other media. These should be allowing people to filter media for themselves and for others.
social bookmarking
Social bookmarking is an instrument that allows collective intelligence strategies and knowledge management. In a social bookmarking service, employees can save links to web pages that they want to remember and/or share. These bookmarks are usually public, but can be saved privately, shared only with specified people or groups or only inside certain networks. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
social cataloguing
Social cataloguing help its contributors to build up databases of information about specific topics.
COLLABORATION
wikis
Wiki is a website whose pages can be edited collaboratively by anyone, also people without any technical knowledge. Wikis are mostly used for information that constantly changes.
human-based computation
Human-based computation is a new way to solve problems. This method relies on technology that allows humans to contribute solutions to specific problems as part of an evolutionary process. Those solutions in turn inform the software, enabling it to provide better information to the next person. It’s not the computer that solves a problem. It only collect, interprets and integrates people solutions into its own knowledge base.
CONNECTION
social networking
Social network services enable people to connect online based on shared interest, hobbies, or causes. These services allow employees to create a personal profile and become friends with other users. Inside the corporates social network is valuable when organization rewards individual efforts but needs to encourage knowledge sharing and connection with others.
tagging
tagging is an instrument that makes information easy to search, discover, and navigate over time. Employees can create tag and see the other tag that a colleague created. These tags need to reflect three features: content, context, structure.
social search
Social search takes a different approach to the problem of searching information.
Through the process of tagging, this kind of search relies on human beings to select the content that are important and index it using keywords that mean something to them.
syndication
RSS (really simple syndication) may publish frequently updated works in a standardized format. An RSS document (which is called a “feed”) includes full or summarized text, plus metadata. This allows employees to subscribe and receive update from their favorite sites. RSS can be used for internal communications, information aggregation and enterprise 2.0 collaboration.
mashups
Mashup is a website or an application that combines content from more than one source into an integrated experience.





italiano