the instruments of 4Cs approach

COMMUNICATION

discussion forums
Discussion forum is an instrument that allows employees to initiate discussions for others review and contributes to.

blogs
Blog is the online equivalent of journal. Blog are used by employees to communicate information and keep the whole network. Blogs can be commented and linked by others bloggers, so all the intellectual capital still remains after the original authors have moved on.

instant messaging
Instant messaging allows employees to communicate with another or with groups in real time using a software installed on computer. Normally is text-based but the new softwares allow real-time audio and real-time video conversations with no cost.

social presence
Social presence applications allow employees to send updates to all those who wish to know what they are doing. There are three kinds of social presence: informational, temporal, geolocational.

virtual worlds
Virtual worlds allow employees to meet and interact with others in a computer-based environment. They allow to hold meeting, conduct training, or socialize with colleagues in a different way.

COOPERATION

media sharing
Media sharing occurs in online social networks and digital communities with a comprehensive platform and diversified interfaces to upload, aggregate, host and share images, text, applications, videos, and audios. But, effective media sharing requires more. Everyone need to be able to share, to tag, to comment and also voting other media. These should be allowing people to filter media for themselves and for others.

social bookmarking
Social bookmarking is an instrument that allows collective intelligence strategies and knowledge management. In a social bookmarking service, employees can save links to web pages that they want to remember and/or share. These bookmarks are usually public, but can be saved privately, shared only with specified people or groups or only inside certain networks. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

social cataloguing
Social cataloguing help its contributors to build up databases of information about specific topics.

COLLABORATION

wikis
Wiki is a website whose pages can be edited collaboratively by anyone, also people without any technical knowledge. Wikis are mostly used for information that constantly changes.

human-based computation
Human-based computation is a new way to solve problems. This method relies on technology that allows humans to contribute solutions to specific problems as part of an evolutionary process. Those solutions in turn inform the software, enabling it to provide better information to the next person. It’s not the computer that solves a problem. It only collect, interprets and integrates people solutions into its own knowledge base.

CONNECTION

social networking
Social network services enable people to connect online based on shared interest, hobbies, or causes. These services allow employees to create a personal profile and become friends with other users. Inside the corporates social network is valuable when organization rewards individual efforts but needs to encourage knowledge sharing and connection with others.

tagging
tagging is an instrument that makes information easy to search, discover, and navigate over time. Employees can create tag and see the other tag that a colleague created. These tags need to reflect three features: content, context, structure.

social search
Social search takes a different approach to the problem of searching information.
Through the process of tagging, this kind of search relies on human beings to select the content that are important and index it using keywords that mean something to them.

syndication
RSS (really simple syndication) may publish frequently updated works in a standardized format. An RSS document (which is called a “feed”) includes full or summarized text, plus metadata. This allows employees to subscribe and receive update from their favorite sites. RSS can be used for internal communications, information aggregation and enterprise 2.0 collaboration.

mashups
Mashup is a website or an application that combines content from more than one source into an integrated experience.

what is moolidoo?

moolidoo is an ethical project.
grow up and get colour with enterprise 2.0.

moolidoo is a community based on gratification where people increases their reputation day by day by exchanging moos.

A moo is a gratification token; it is created by the company. The user is working with and is exchanged inside the moolidoo network to thanks colleagues, friends, and other that improve our life. moolidoo offers a goods catalogue too; it permits a user to exchange moos with something really tangible (iphone, a trip, a beneficent association, etc.).
Individuals increase their reputation day by day, by receiving and giving moos. While thanking someone, a user is required to enrich the gift with some qualities of the person she really likes and a motivation.
Those qualities improve the quality of the receiver and improve her resume day by day.

get colour, join moolidoo!

about attitudes

moolidoo for corporate

moolidoo and its foundation
Nowadays everyone acknowledges that behavioral factors influence the economic laws and create unpredictable anomalies in any system based on Traditional Economies because these “assumed” a world populated only of “computers users,” without any emotional component, and in which any information can be obtained instantly and without any cost, as to achieve the maximization of profit. moolidoo aims to build a bridge between the traditional economies and Behavioral Economics, to connect employees, their relationships, and their attitudes with the business plan of the corporate. Through its services moolidoo allowed the Corporate to exploit the emotional factors of their employees, enhancing the quality of each of them and interrelationships that will be created between them.

moolidoo works

moolidoo is not born by chance: this innovative service that belongs to the sphere of the Enterprise 2.0, was developed over two years, when it was tested with excellent results in Mondora Spa.

You never thought about thank your employees

Through moolidoo your, Corporate can “thank” in an indistinct and egalitarian way its employees by purchasing a number of moos to give them.With our system your employees, our “moolidooser” will create a social network of “thanks”, so will be the employees themselves to redistribute the moos received.

Why not a production’s bonus
moolidoo exceeds the border of the loyalty of employees, that now is a reality, and goes to deploy a service that will show everybody’s reputation from the point of view of his social network.

The goals of moolidoo
The purpose of moolidoo is to give people a sum of moos to be spent to purchase goods or services from the moolidoo’s Prize catalogue, but also for what they deem appropriate for themselves.But behind this personal utility, moolidoo has two deeper goals: the promotion of ethical behavior towards the corporate and the gratitude of employees’ commitment and talent. This is the crux through which we overcome the loyalty behavior and we enter the field of reputation.

How to use moolidoo
The Corporate can begin the process designed by moolidoo simply thanking its employees through the purchase and subsequent allocation of a number of moos. The process of formation of reputation will be held later independently.

What we offer the Company

The Corporate, as well as thanking its employees, will have the opportunity to have a social graph of its framework and of each employee quarterly.

moolidoo for user

What is moolidoo?
moolidoo is a community through which you can create your “reputation” and a personal curriculum based on the “thanks” that you receive from other “moolidooser” and buy products from our catalog with your moos.

How much does it cost to become a “moolidooser”?

The services offered by moolidoo for the User are completely free.

Why become a “moolidooser”?
To earn the moos that will allow you to buy products and services from our catalog also to thank other “moolidoosers”.

How can I become a “moolidooser”?

To register on moolidoo.com, become a “moolidooser” and take advantage of our services, you first need to receive a “thanks”. But, you can nudge a “moolidooser” simply knowing his email.

Who thanks you?
Your Corporate or other “moolidoosers” that are already signed up on moolidoo.com

Who do I thank?
By becoming a member you can thank not only “moolidoosers” but also people outside the community knowing only their email.

Why do you receive a thank?

When a “moolidooser” thanks you, along with moos, you’ll receive the reason of the “thanks”.

How can I thank?

“moolidoosers” can thank other using their moos.

What are moos?
moos are like “credits” through which you can subscribe for our services or buy products from our catalogue.

The birth of Enterprise 2.0

By M.R. Rangaswami, Sand Hill Group

What is “Enterprise 2.0″?
It is now well understood that the software industry is undergoing a dramatic revolution. What started a few years ago as the emergence of ground-breaking market shifts is now coalescing into a new vision for using and buying software.

Debate about the exact definition of “Enterprise 2.0″ has been vigorous and will continue for some time to come. The fact that publications, blogs and discussion groups have hosted a variety of positions on the topic will serve at first to enhance confusion but will eventually lead to a crystallization of what lies ahead.

Wikipedia ignited controversy by deleting the term “Enterprise 2.0″ (it is now being considered for inclusion a second time.) Part of the reason Wikipedia deleted the term was that it was too commercial. The reality couldn’t be farther from the truth. Just as e-commerce, Web 2.0 or “Software as a Service” has laid the foundation for the birth of an entire sector-full of product lines and new companies, Enterprise 2.0 will do the same.

The most common definition of Enterprise 2.0 has involved the application of Web 2.0 technologies in the enterprise. As Ray Lane articulated earlier this year, indeed, Web 2.0 has significant implications for the buyers and sellers of enterprise technology which will re-draw the outline of the software landscape .

The reality is something far more.

The Big Picture
Enterprise 2.0 is more than just Web 2.0 for business. Enterprise computing is far more complex than personal computing. It includes legacy environments, innumerable vendors, mismatched data sources, stringent regulations and far flung users. While Web 2.0 can deliver genuine advantages for both business users and consumers, the real “Enterprise 2.0″ will encompass a far broader and more complex vision.

Enterprise 2.0 is the synergy of a new set of technologies, development models and delivery methods that are used to develop business software and deliver it to users.



Whether created by software vendors, internal IT departments, line-of-business units or service providers, the software of Enterprise 2.0 will be flexible, simple and lightweight. It will be created using an infinite combination of the latest – and possibly, some old-fashioned – ingredients, including the following:
• Technologies – Open source, SOA/Web services (AJAX, RSS, blogs, wikis, tagging, social networking, and so on) Web 2.0, legacy and proprietary – or some combination
• Development Models – Relying on in-house, outsourced or offshore resources – or any combination; pursuing a global development strategy; and/or pursuing co-creation with users, partners or both
• Delivery Methods -Downloading individually; paying for a license; and/or, using on-demand/SaaS or via a service provider

Some experts have argued that we can’t move to Enterprise 2.0 until we fix version 1.0. Only by taking a broad, holistic view of the business IT systems in place today and looking forward, beyond their constraints, will we be able to tap the necessary technologies and models to bring Enterprise 2.0 to life.

Read more here:
http://www.sandhill.com/opinion/editorial.php?id=98.

The 4Cs Approach

by Niall Cook from “Enterprise 2.0: how social software will change the future of work”, Gower, 2008

Communication: communication platforms are those that allow people to converse with others, either by text, image, voice or video, or a combination of these.

Cooperation: sharing software enables people to share content with others in structured and unstructured ways.

Collaboration: collaboration tools encourage people to collaborate with each other on particular problems, directly and indirectly in both central and distributed ways.

Connection: networking technologies make it possible for people to make connection with and between both content and other people.

There is clearly some overlap between these categories, most notably in the case of cooperation and collaboration. One can surmise that cooperation focuses on helping individuals work towards a common product where the knowledge gained from the process is not the goal, whereas collaboration is focused on the knowledge gained from the process of constructing something. Even so, both share the objective of enabling a group of individuals to produce something better than that which they could have produced alone.

In the context of social software, collaboration and connection require more formality than communications and cooperation, mainly because they depend on people to do things in a relatively structured manner. Likewise, connection and communication, because of the inherent focus on groups rather than individuals. These relationships can be visualized easily (see figure 1) and should be considered within the context of the appropriate corporate culture when prioritizing the introduction of different forms of social software into an organization.


Figure 1: The 4Cs formality/interaction matrix

For example, a company with predominantly formal organizational structures and a culture of group interaction will benefit most from social software that enables collaboration. Conversely, an organization with an informal structure and a culture that rewards individual effort may prefer to invest in social software to support communication. This framework can help any company decide where to focus their time and effor for most benefit, rather than being led by vendors trying to sell their blog/wiki/social networking solution without any understanding of the organizational structure or culture into which it will be introduced.

This approach can also be used to support organizational change. For example, if a company is trying to encourage a shift from individual effort to group problem solving, but within the confines of a relatively informal culture, then it should focus on cooperative social software that requires more interaction. Using this apporach, it is possible to identify the preferred social software footprint for any organization. The examples below show the social software footprints for three different organizations (see figure 2)

1. very informal, collaborative culture
2. very formal, highly collaborative culture
3. informal and formal, more focus on individual effort but some group problem solving.


Figure 2: The social software footprints for three types of organization

The next step is to overlay some of the specific tools and technologies currently available – and any more that might emerge in the future – onto this matrix in order to map them directly to organizational culture (see figure 3)


Figure 3: The 4Cs social software technology framework

Benefits of Enterprise 2.0

By M.R. Rangaswami, Sand Hill Group

The Enterprise 2.0 opportunity for software vendors is to seed the ground for the next era of software applications. Over the next 5 to 10 years, software which leverages the tenets of Enterprise 2.0 will let “a thousand flowers bloom.”

There are a variety of possible scenarios. What if a consumer packaged goods company could introduce products via podcasts? What if a retailer could corresponds with their customers via a RSS? What if Fortune 500 users could tag all internal documents and create proprietary indexes for future document searches? What if vendors software upgrades could be incremental instead of a big bang, all-or-nothing scenario? What if a customer could integrate a legacy application with a new one using only a few key strokes?

For enterprises, the advantages of Enterprise 2.0 software are numerous.
Lightweight – Requiring minimal system and maintenance resources
Easy to use – Simple interface will mean no user training is required
Quick adoption – Company-wide rollouts can be provided via services or downloads
Easy to integrate – Web services and open source will ease integration
Vendor accountability – On-demand and service-based apps keep vendors responsive

As leading-edge CIOs embrace the philosophies and potential of Enterprise 2.0, some software vendors struggle with how they will fit into this new world. The reality is that the benefits for software vendors are also compelling.
Fast development – New development models such as co-creation and global development will improve go-to-market speed
Reduced capital investment – Open source, components and shorter development time translate to lower production costs
Shorter sales cycle – Self-service and try-and-buy models mean products prove themselves
Committed, satisfied customers – Better products and service-based pricing means customers remain loyal

Read more: http://www.sandhill.com/opinion/editorial.php?id=98&page=2