Within its wide-ranging project aimed to ethics, to personal reputation and to stimulation the spreading of a more human and altruistic culture, moolidoo has designed, developed and refined a model of ethical business plan.

With this model, the seller receives two strong commercial leverages, the first concerning the ethics of his business proposition, the second regarding his personal reputation and of its products.

This is achievable using the moolidoo system of reputation and donation as shown in the figures below.
The seller, for all its commercial offers, declares a percentage of ethical revenue sharing. Moolidoo will convert this percentage into moos that are designed to the buyer, who can give these to a charity association or use these to thank and, therefore, to reputate the seller.

In a variant of this model, the seller has also the possibility to create a bundle of products at advantageous price and set a predetermined amount of charity. If this amount will be achieved the sale of low-priced bundle will be confirmed or will be added a new product to the bundle, because it will be achieved its ethical and beneficial goal.

We believe that this model, already adopted by some companies, is extremely ethical and offers great benefits to those who take in terms of marketing, showing ethical and human aspects and not just speculative ones of the sales, and more, offering the possibility to customers to express their appreciation.